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Sonu who is shooting for ahis next 'Entertainment with Akshay Kumar celebrated his birthday on the sets of the film. He even tweeted a picture of the cake-cutting ceremony.

The first look of Dhanush's Naiyyandi, directed by Sargunam, was released on the star's birthday yesterday. The film directed by Sarkunam has Dhanush and Nazriya Nazim in the lead roles. The story of the film, which is touted to be a rural comedy, revolves around the love that blossoms between the boy, who owns a lamp making shop and a girl, who is a BDS student.

Here's the pic of Mahesh Babu as real MARD (Men Against Rape and Discrimination), an initiative by leading Bollywood actor and director Farhan Akthar to spread awareness about gender inequality and rape through social media. Mahesh Babu, along with several other celebs, supported the cause and has also lent his voice to the poem written in Telugu. The song and video will be posted online soon.

"Here's a picture of Mahesh Babu in support of #MARD. Thank you Mahesh, for being a catalyst of Change. #MARD Poem in Mahesh Babu's voice to be uploaded soon...", wrote Farhan while thanking Mahesh on his micro blogging account.

The poem, penned in Hindi by Farhan's father, has been translated to Telugu, Tamil, Punjabi, Marathi and other languages with various celebs supporting the drive.

"Everyone only sees what i write to Siddharth", says actor Samantha when questioned on 'good friend' Siddharth's absence on the night she won two Best Actor (Female) awards. In a tete-a-tete, Samantha talks about awards, her equation with Siddharth and more...

The two awards at Filmfare must be quite special for you?
Oh! yes. It's such a great honour for me to be in the same category as Revathy madam, who achieved a similar feat, years ago. I love her work and have always looked up to her. This feeling is too good to be true.

While working on Neethane En Ponvasantham (NEP) or Eega, did you expect to win awards?
I don't work for awards. I work on a project only if I find the script interesting. These films pushed me as an actor and I had very demanding roles. I was excited because I love being pushed out of my comfort zone. When I went home every day after shooting for these films, I had a sense of satisfaction as they required me to challenge myself.

What do awards mean to you?
I've always taken my job very seriously. I know that one bad performance and I'll be sent home. I don't approach my work, thinking I've delivered hits in the past, so all is well. I always work keeping the fear of the future in mind. Awards don't change my attitude towards work. For me, they are a source of encouragement. A film that you've worked really hard on might not do well at the box office. But if it gets appreciated by fetching you awards or recognition from the audience and the industry, then you will feel encouraged to take risks.

This is the second award you've received for a Gautham Menon film. What did he and Rajamouli have to say to you?
Gautham Menon was very happy for me. He believes that I've arrived as an actress only with NEP, and that's a huge compliment. We both agree that I was very raw in Ye Maya Chesave and that I had a lot to learn. In NEP, he could see a lot of change in me; I would get things instantly. And working with Rajamouli was a different experience altogether. He's a taskmaster and wants every shot to be perfect. When he 'okays' a shot, you know you've done something right.

Looks like you missed Siddharth on the awards night. You tweeted saying you wished he was there...
Why don't people see the tweets I sent to others saying stuff like, 'hugs and kisses' and 'muaahs'? Everyone only sees what I write to Siddharth and read between the lines! I'm a very affectionate person and always say 'hugs and kisses' to everyone. I don't have anything to hide; it's out for everyone to see. Sid's one of my closest friends and I wish he was there at the awards night. My family, friends and everyone else were there. Sid was the only one missing.

Your date calendar in 2013 seems to be full of films in Telugu...
Yes, but by the end of the year, I will start working on more Tamil films. Telugu movies might probably take a backseat.

On Friday Mirchi Music Awards Held at Chennai Trade Center,Many Prominent Celebrities like Suresh Babu,Rana,Nani,Sunitha from Tollywood Graced at the event.

Mirchi Music Awards winners :

• AR Rehman has been felicitated with Global Music Icon Award
• SP balu has been awarded with “Sangeeth Samrat” award
• Life Time achievement Award to Singer Jamuna Rani

Gabbar Singh sweeps at Mirchi music awards – Telugu

• Best Album of the year – Jury Choice – Gabbar Singh
• Best Album of the year – Listeners Choice – Gabbar Singh
• Best Song of the year – Jury Choice – Aaksam Ammayaithe from Gabbar Singh
• Best song of the year – Listeners Choice – Kevvu Keka from Gabbar Singh
• Best Composer of the year – DSP from Gabbar Singh

Other Important Awards
• Best male singer – SP Bala Subramanyam for Shiridi Sai
• Best Female Singer – Chitra for Deva Sthanam
• Best Lyricist – Sirivennela for Onamalu
• Upcoming Male Singer – Rakendu Mouli for Andala rakshasi
• Upcoming Lyricist – Rakendu Mouli for Andala rakshasi
• Upcoming Female Singer – Sainora for Genius Movie
• Upcoming Music Composer – Raadan for andala rakshai
• Best Sound Mixing – Jeevan Babu for Nene Naani ne song in Eega
• Jury Special Recognization award to Chinna Prasad – Tabla Player

Movie Review
Sonna Puriyadhu (SP) is yet another quintessential Shiva film that is salvaged by few occasional laughs and by the actor himself. All that we got to see from Shiva in films such as Chennai 600028, Tamizh Padam and Thillu Mullu; we see flashes of all of it together in SP. Boasting a wafer thin storyline, SP relies heavily on Shiva, and even though he gives his best but unfortunately we don’t see the film going down as one of Shiva’s best.

The film revolves around Shiva, a dubbing artist for English films, living life happily as a bachelor and never having to worry about getting married. He hates the idea of wedlock and has reasons to stay away from it. However, as they say everyone are bound to end up with a girl we are destined to be with. In Shiva’s case, this girl happens to be Vasundhara Kashyap. How does someone who was interested in the idea of a marriage, eventually gives in to the idea? This forms the rest of the story.

The film might work for Shiva fans as it promises clichéd one-liners intended for the masses. But, I highly doubt if the film would even be close to the idea of entertaining the elite class or even the multiplex goers. The first is half is far better than the following half, which ends up being more of a spoof of comedy scenes from other Tamil films.

Debutant director Krishnan Jayaraj had assisted C.S Amudhan with Tamizh Padam, and one definitely feels the aftertaste of it in SP. The film suffers from lack of originality as Krishnan ends up giving his film nearly the same treatment as many other films featuring Shiva did in the past.

After Santhanam, one of Tamil cinema’s most trusted actor is Shiva. He is not trusted by the audience but by the producers and first-time filmmakers in particular. He had been the lucky charm of several debutant directors in the industry. Krishnan tried to capitalize on that without realizing that not all films featuring the RJ-turned-actor are likely to click at the box-office.

SP isn’t bad overall because for those who might have walked in with least expectations, satisfaction would have partial. The dubbing scenes in the film are super hilarious and these are few moments in the film you can turn a blind eye towards clichés and enjoy to the fullest.

Shiva’s effortless acting and the ease with which he mouths his lines with a touch of sarcasm is fun to watch. Not many can do what he does with the way he speaks his dialogues. It’s a gift and I think he is a natural at it. However, it’s these few moments and Shiva of course holds the film together.

Sonna Puriyadhu is not a full course meal you can guilelessly indulge in. You can consume it in one shot, but I doubt if you can digest it.

Verdict : Just for few laughs

Movie Review
Debut director Arun has selected a good story with a good script but fails to impress with narration. Though the subject - how greed for money can ruin one's life - is a good theme to deal with, the narration is too slow and many times lengthy keeping you guessing what the director wants to say. The story does not move an inch in many sequences. There is also a need to trim the movie by at least 15 minutes removing some absurd sequences. The director has failed to capture the drama in many sequences effectively.

The story has three heroes - Kabira (Srimurali), Bujji (Srikanth) and Shankara (Akul Balaji). All of them are after money for one reason or the other. The drama begins when Srikanth loots a bank and escapes in the taxi driven by Shankara. Before fleeing, two persons were killed by him in the shooting. Shankara comes to know of the money in the bag and tries to kill Bujji for the money to aid his mother's medical treatment. In the drama that follows, the money bag reaches Kabira who had just come out of the jail. He is in love with Maggie ( Rekha). He kills her and takes away the money bag from her. At last, Kabira, Bujji and Shankara come together and realize that money spoils peace of mind. Another drama breaks out here when Shankara tries to kill Bujji. The twist is that one of the two persons he had killed in the bank was Shankara's lover Milky (Aishwarya Nag). The rest is a drama.

While Akul Balaji's expressions are perfect, Srimurali and Srikanth have done justice to their roles. Aishwarya Nag is stunning with her glamorous looks, Shravya shows promise in acting. It's the debuant music director Vani Harikrishna who wins your heart with some excellent tunes. Cinematography by HK Dayananda is okay.

Rajendra Karanth has proved his talent in his very first movie with good script and narration. He has handled the comedy sequences very
well without giving any room of slackness. Though some dialogues seem to have a double meaning, there is no vulgarity in them. Perhaps,
Karanth could have done a better job of the climax which looks chaotic with too many characters.

The story highlights of how a blind director makes a Kannada movie without revealing his handicap. Manu ( Ramesh Aravind), a film director, is selected by producer Prabhu (Rangayana Raghu) to direct a movie called Kathriguppe. But he becomes blind as he could not face the tension of making the movie. Fearing that he would lose the job, he never reveals his blindness to anyone. He has his assistant Ranganni Ravishankar Gowda). There are excellent comedy sequences like Manu addressing the heroine looking somewhere, approving the shots without looking at the monitor, selecting costumes for the lead roles, etc. But one fine day everyone comes to know that he is blind. Though upset with the turn of events, producer Prabhu tries to cash in on his blindness by making announcement that a blind director is directing his movie. The story takes a curious turn when suddenly Manu regains his eye sight. But that does not help him as he had to act as the blind director so that the publicity he got for the movie is not lost. How does he do it? It is full of comedy sequences.

Full marks to Ramesh for his excellent performance as a blind director. Ravishankar Gowda is equally good in giving life to his
comic character. Harshika Poonacha has given a matured performance, perhaps the best in recent times. Camera by JG Krishna and music by Ramesh Ramanathan pass the muster.

Story: Janaki Ram, (Rahul Venkat), son of an idealistic school teacher gets a government job and moves to the city. Disillusioned by the rampant corruption, he stands up to fight for the values instilled by his father.

Movie Review: It is a bizarre turn of events when the cinematography (which seems to have a huge Panjaa hangover about it) and music are more dramatic than the plot, and the narrative flow. To put it simply there is a gaping disconnect between the story and the story telling. In any case how differently can you tell the story of an underdog who rebels against an exploitative system? We've seen too many films with that plotline and even with a non-linear narrative there is hardly any element of surprise per se.

However, we can't fault the debutante filmmaker for not trying, although only partly succeeding in weaving an intense cinema experience. With grim lighting, immersive sound design and skillful camera work, the director creates an intense visual ambience. However, that nuance goes missing in the execution.

The protagonist, Janaki Ram is a reserved good guy who is brought up on staunch ideals in a far away village moves to Hyderabad after getting a job in the GHMC. He is appalled with the immoral ways of the city life. Janaki prevents a local goon, Maisa, from forcefully evacuating slum dwellers and earns his wrath. He soon finds himself framed in false corruption charges and his girlfriend, Chaitra (Anisha) dumps him unable to deal with his moral uprightness. On seeing the hapless slum dwellers being burnt alive by Maisa, he decides to retaliate, for the values he believes in. Then we have a happy ending.

There isn't the usual jingoism like gravity defying action episodes, forced comedy tracks (there is one redundant love track though), punch dialogues and stays reasonably realistic. But the film takes a typically over simplistic look at the whole idea of corruption. Neither does it offer any worthwhile insights into causes and effects of this collective moral degradation in the society at the story level. Neither does it offer any quirky solutions.

It takes the easy way out by playing to the messiah syndrome where we have this righteous Ram like character who goes though the proverbial "angipravesh" (trail by fire) to cleanse the society of it's ills, which is embodied by a menacing looking guy with dreadlocks. So zero points for any philosophical or intellectual integrity there. All the movie has to offer is good intentions. The acting is generally subdued. Rahul Venkat looks like Chiranjeevi in some profile shots, and does a reasonable job of breaking down into tears every now and then, but there isn't anything wow about the performance as such.

Anisha Ambrose has a vivacious screen presence but is just filling up the numbers here. She's the decorative ornament in an otherwise bleak effort. However, with better roles and capable directors, she would do much better. The rest of cast does an ok job. The music is easily the stand out.

Note: It's a little too loaded and preachy, besides some shallow intensity and noble intentions it has nothing much to offer.

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Movie Review
It's a traumatic marital life for Vasu. The husband is more bothered about his mother and sister but the wife, who does all the household work, feels slightly, insulted, neglected and hurt. Not because she has to do all the work but because her husband is indifferent to her. Add to that the mother-in-law's attempts to play spoilsport. The result: Vasu trips.

Vasu (Asha Saini) has dreams. She's intelligent. Has dreams. And has business sense too. A school teacher, Vasu would have wanted to buy a two-wheeler instead of going in a bus and getting late to school too often but the husband punctures her plans. The man goes to the extent of even slapping her. In a communal riot where the couple are caught, the husband even runs away leaving the wife in a desperate situation.

Help comes in the form of her husband's brother (Ravi Babu) who thoroughly understands Vasu's predicament and comes to her aid. Vasu finds consolation in him but this leads to a physical relationship.

Vasu's husband who comes to know of this confronts her. Vasu accepts her mistake. But then, she decides to push her case and show who drove her into such a situation. She blames her husband's indifference and her brother-in-law taking advantage of her in a weak moment.

The film told in flashback also has Swetha Basu Prasad playing the daughter of Vasu. Saveri (Swetha) is brought up in Mumbai by her single mother and in dramatic circumstances has to tell her story in flashback.

At the best, the film's story as picturised is regressive. The Telugu novel `Anaithikam' penned by Yandamuri is the basis of the story and the movie could surely have done much more to elevate a woman who has been pushed into a difficult situation by circumstances. As mentioned in the introduction of the film, it could be a story that is acted out in the everyday life of many people but the film maker could have brought about a change in the attitude of the family members to become a solace to the victim.

With nothing of that sort shown, the film ends with perhaps a hope that Vasu's daughter would forgive her for her wrong doing. A victim of circumstances may need a helping hand but Vasu had to suffer only condemning eyes staring at her.

Note: You'll yawn

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Get all the latest Telugu movie reviews. Read what the movie critics say, give your own rating and write your take on the story, music and cast of your favourite ...
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Telugu Movie Reviews - Get Latest Telugu movie Reviews, Tollywood movie Reviews, Telugu Flim Reviews. Read Telugu movie critics & give your ratings, ...
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Pawan Kalyan's film Attarintiki Daredi will complete its censor formalities on August 2 while the film will release on August 7 on a grand scale.

Attarintiki Daredi is taking shape in the hands of director Trivikram Srinivas and produced by BVSN Prasad on SVCC banner in association with Reliance Entertainment. The film casts Samantha and Praneetha as the leading ladies. Devi Sri Prasad composed musical scores are rocking the charts. Prasad Murella is the cinematographer.

Attarintiki Daredi also casts Nadhiya, Boman Irani, Ali, Brahmanandam, Brahmaji, Sameer, Srinivas Reddy, MS Narayana, Kota Srinivasa Rao in prominent roles

Film Name: Aarambam
Starring : Ajith,Nayanthara,Arya,Daggupathy Rana,Taapsee,
Kishore,Atul Kulkarni,Mahesh Manjrekar,Suma Ranganath
Dialogue : Subha
Story, Screenplay: Vishnu Vardhan  & Subha
Art Director :Illaiyaraja
Stunt :Lee Whitaker, Kaecha, Tinu Varma & Jagan
Choreography: Dinesh & Shobi paul raj
Director :Vishnuvardhan
Lyrics:  Pa. Vijay
Cinematographer: Om Prakash
Editor: Sreekar Prasad
Music Director :Yuvan Shankar Raja
Writers: Subha & Vishnuvardhan

Filiming:
Ajith-Vishnuvardhan combo’s untitled film, called so far as Ajith 53 which evoked many speculations in the media and amongst his fans has been finally titled, ‘Aarambam’, ending months of suspense and long wait.
The official press release by Shree Sathya Sai Movies runs as below:

Expectations were sky-high, anticipation was at its maximum, every move or whimper caused a storm, the media was in a frenzy and had people wait with bated breath, the moment finally arrives with the naming of the latest Ajith movie. Rumour mills and fans alike were churning tons of names and finally the crew unveil the name as “Aarambam”.

A simple yet powerful title that isn’t glorifying an individual but signifying the theme of the movie. With the stellar cast of Ajith Kumar etc the movie is being produced by A Raguraman. With the title Aarambam there has been a Shubh Aarambam for more things to come,
Music
Mesmerizing  Music Creator Yuvan Shankar Raja Composed Aarambam Music Tracks

Release
According to media sources, Aarambam is set for release in mid-September while the audio launch is expected to happen by end-August.